Bill Rice

Founder, The Estate Gap

Thirty years in lending and financial services taught me how families' money actually works — and how often the people who most need a plan are the ones estate planning is written to exclude. Former AFOSI Special Agent. Employee #7 at DeepGreen Bank; built EquityOnline at Quicken Loans. Founder of Kaleidico (where I'm CRO post-acquisition), Bill Rice Strategy Group, and Verified Vector. Author of The Lead Buyer's Playbook. I built The Estate Gap to explain trusts, wills, probate, and life insurance in plain English — guidance first, with your family's interests ahead of any product. It's education, not legal or financial advice; for that, talk to a licensed professional.